This article originally appeared on Stuff.co.nz on the 13 February, 2019.
Many of us are rather weak-hearted when it comes to telling businesses what we want in return for our dollar.
The idea of exerting our consumer power frightens many of us.
Colmar Brunton’s Better Futures report, published this week, reveals Kiwi consumers’ desire to lead sustainable lives.
One section of it revealed some of our rather timid attitudes.